FREE META ADS FOUNDATIONS TRAINING
Want to advertise your business,
but not sure where to begin?
Learn how Facebook and Instagram ads work before you spend a single dollar, from what Meta needs to know about your customers to how you test your first ads.
What you'll learn:
✓ How Meta decides who sees your ads, and what you can give the algorithm so it finds people who are likely to buy from you.
✓ How to set up the Meta Pixel and the right events for your type of business, so the results you see in Ads Manager are ones you can trust.
✓ Why your ad creative now matters more than your targeting settings, and how simple videos filmed on a phone often beat polished production.
✓ A simple way to test new ads, read the results and raise your budget gradually once something works.
Watch the Free TrainingBuilt from 10 years and $35M+ in managed ad spend
I've worked with 50+ brands, including foodspring, Asana Rebel and Singa, as well as small family businesses that sell in a single market. This training takes that experience back to the three things every advertiser needs to get right, which are tracking, creative and testing.
Watch the Free Training
BONUS
The Meta Ads Success Blueprint
A short written guide you can read in about 15 minutes and keep open while you plan your first campaign. It arrives in your inbox after you sign up.
✓ How the Meta ad auction works, and why a relevant ad can cost you less than a competitor's.
✓ Which pixel events to set up so the algorithm learns from the people who actually buy from you.
✓ The creative approach that has worked best across my client accounts, with examples you can adapt to your business.
✓ A simple campaign structure for a small budget, and how to split it between ads that already work and new tests.
✓ Two stories from my client work, a family ecommerce business and a B2B software company, and what changed their results.
Who's teaching this?
Hi, I'm Victoria Alenich, the founder of Zero to Ads. I started running Meta ads before Instagram Stories existed, back when advertising was treated as technical work for data specialists.
Over 10 years and $35M+ in managed ad spend, I've noticed that the businesses doing well with ads rarely have the biggest budgets. They understand their customers, they give Meta clear signals through tracking, and they keep testing new creative.
I made this training to show you how those three pieces fit together, so you can decide whether ads are right for your business and know exactly where to start if they are.
I also offer monthly consulting for businesses spending $10K+ a month.
Watch the Free Training