AD CREATIVE STRATEGY WORKBOOK
Learn what makes people stop and pay attention to an ad. Then use the examples and exercises to create Facebook and Instagram ads for your own business.
78-page PDF · 12 script frameworks · $39 USD
See inside the workbook ↓One payment. Downloadable PDF.
With the right message and a clear idea, creating the ad gets easier. This workbook helps you understand what your customers care about, find ideas worth trying and turn them into scripts and visuals for your business.
Practical guidance, examples and exercises, all in one PDF.
A taste of what you’ll learn, and how you’ll apply it to your own ads.
Teaching excerpt · Page 19
See how the workbook turns a generic skincare ad into a message for a particular customer.
Before
“Get Beautiful Skin with Our Natural Products”
After
“Finally, Skincare That Won’t React with Your Retinoid”
The example changes the headline, image and copy to speak to one person’s problem.
From the hook lesson · Page 54
The workbook explains four ways to open an ad:
Your turn · Page 12
Use the audience worksheet to collect your customer’s fears, aspirations and the change they want.
An original worksheet excerpt. Tap to enlarge.
Understand what makes people buy, make your offer stand out and find inspiration in your results, competitors and organic content.
Choose from 12 script frameworks, write a stronger opening and plan what to film or design—with guidance on formats and production.
Plan creative tests, read your results and spot when an ad needs a refresh. Keep what you learn for your next round of ideas.
78 pages across 10 chapters. Work through them at your own pace and return whenever you need new ads.
MAKE IT PART OF YOUR PROCESS
Work through the customer and positioning exercises for the product or service you want to advertise.
Develop ideas, choose a script framework and try different openings before you start filming or designing.
Once your ads have run, use the review prompts to record what you learned and plan another round.
Print the pages you want to work on, annotate the PDF in a compatible app, or keep your answers in a separate document.
IS IT RIGHT FOR YOU?
Use it if you know what you’re selling but need help turning it into ad ideas, scripts and a plan for what to create. You can work on your first ads or use it to develop new ideas for campaigns you’re already running.
This is a workbook you use on your own. It doesn’t include personal feedback, finished ad designs or step-by-step Ads Manager setup lessons.
A NOTE FROM THE AUTHOR
I help business owners learn to run their own Facebook and Instagram ads. I created this workbook to help you work through what your ads should say and show—from understanding your customer to planning scripts and reviewing results.
For business owners who want better ideas for their Facebook and Instagram ads—whether you’re making your first ad or your next batch.
Created by Victoria Alenich, founder of Zero to Ads.
$39 USD
One payment
Digital download. Print or annotate it. Personal support is not included.
After checkout, follow the account steps and open Ad Creative Strategy Workbook in your product library. Download the PDF, then print it, annotate it in a compatible app or write your answers separately. It has no interactive fill-in fields.
Yes. Start with your customer, message and ideas. Return to the testing and results chapters once your ads are running. Campaign setup in Ads Manager isn’t covered.
This is a self-paced workbook. You get guidance, examples and exercises to create your own ads; personal feedback and finished ad designs aren’t included.
If your course package includes the workbook, you already have it. Open Ad Creative Strategy Workbook in your product library to download your copy.
Get started today before this once in a lifetime opportunity expires.
