THE META ADS COURSE FOR BUSINESS OWNERS
Learn to plan, launch and improve your Facebook and Instagram ads, with practical lessons you can follow at your own pace and personal guidance from me as you put them into action.
12 chapters · 2 private calls · 30 days of email support
$497 once
Or 2 monthly payments of $299 · $598 total
Save $101 when you pay in full. Advertising spend is separate.
BUILD THE SKILL INSIDE YOUR BUSINESS
You already hear your customers’ questions, know what makes your product different and understand why people buy. Those insights are the starting point for good ads. I’ll show you how to turn them into a campaign you can test and improve.
Hiring an agency adds ongoing management fees, and handing over the work does not remove the need to test. This course helps you build the skill yourself, with personal feedback while you learn.
Choose what to promote and build your message around the reasons people buy from you.
Learn to create and manage your own campaigns, so you understand where your budget goes.
Read the results, improve your ads and learn when a campaign is ready for more budget.
LEARN AT YOUR PACE. WORK DIRECTLY WITH ME.
I’ve brought the most important things you need to know into one practical course. Learn at your own pace, then apply the lessons to your business with two private calls and personal email support. We plan your first campaign together, work through your questions as you build, and review your work so you know what to improve next.
Work directly with Victoria
Your planning call, email feedback and campaign review.
Learn how to set up your campaigns, create your ads and understand the results. I explain the essentials step by step, so you can watch at your own pace and replay each lesson as you put it into practice. Use the Ad Creative Strategy Workbook to develop ideas for your own business.
We connect the course to your product or service, choose a first campaign goal and decide which lessons and actions to focus on.
Apply the lessons, create your ads and bring me your questions. Get personal feedback on your ad ideas and campaign decisions through four email check-ins.
We review what you have built and any results available, work through obstacles and agree what to improve next. If you have not launched yet, we review your preparation.
You create and manage your campaigns, I teach, guide and review. I’ll contact you after you join to arrange kickoff within 30 days of purchase.
CLIENT SUCCESS STORIES
A small family-owned store and a B2B business. Different customers, different offers, both grew their results while bringing down the cost of each conversion.
SMALL FAMILY-OWNED ECOMMERCE STORE
The store grew from 42 purchases in July to 116 in January, while bringing the cost of acquiring each purchase down by about half.
July 2025 vs January 2026. Purchase volume grew 2.8×, with about 46% more ad spend.
See the updated ecommerce report ↗B2B LEAD GENERATION
This B2B client scaled from 117 to 719 qualified leads while roughly halving the cost of each lead, reaching more potential customers more efficiently.
August 2024 vs January 1–29, 2025. Lead volume grew 6.1×, with about 3.1× the ad spend.
See the B2B account report ↗Results from my client campaign work. Individual outcomes vary. Original account screenshots retain their reporting currency.
Client feedback from their work with Victoria; each quote describes its own comparison period.
“Our revenue increased 400%, with a profitable return from the very first order, including all the costs!”
Vadim · Founder, Evoli
“My lead Generation campaigns are finally scaling, last month I had a record of 350 leads, 7x from last quarter!”
Christoph · Founder, Finanzskalpell
YOUR COMPLETE LEARNING PATH
12 recorded chapters take you through the strategy, setup, creative and analysis behind your ads. Learn at your own pace, replay what you need, and apply each stage to your own business.
Learn what happens behind an ad, so your first campaign starts with a clear plan.
What you take away: A clear foundation for your first campaign: who you want to reach, what you want them to do and how you will measure progress.
Follow the setup step by step and understand what each part is there to do.
What you take away: The steps to set up your campaign and tracking, with a report you can use to understand what your advertising delivers.
Turn your knowledge of your customers into messages you can test.
What you take away: Ad ideas, copy and a plan for testing them, plus a way to judge creative performance using your results.
See how the approach changes depending on what you sell and how people buy.
What you take away: A campaign approach matched to your business, with a clear path from the ad to a purchase, inquiry or app install.
Use your campaign data to make the next decision with a clear reason behind it.
What you take away: A repeatable process for improving your campaigns and assessing when the results support spending more.
INCLUDED WITH YOUR COURSE
Your Ad Creative Strategy Workbook
Learn what makes people stop and pay attention to an ad. Then use the examples and exercises to create Facebook and Instagram ads for your own business.
78-page PDF · 10 chapters · Practical guidance, examples and exercises
Download it from your course library and work through it alongside the lessons. It’s included, no separate purchase needed.
MEET YOUR TEACHER
I’m Victoria Alenich, a Meta ads consultant with around ten years in performance marketing. I’ve managed more than $40 million in ad spend, scaled 50+ brands and developed hundreds of creative concepts.
I’ve met so many talented business owners who could run their own ads. They know their products and customers inside out, but Ads Manager can still make them hesitate. Hiring an agency means ongoing fees, while figuring everything out alone can leave you wondering whether you’re making the right decisions.
I created Zero to Ads to give you a practical way forward: learn the essentials at your own pace, then put them to work with my guidance. I help you plan your campaign, answer your questions and give you feedback on your work. My aim is for you to understand what you’ve built and feel ready to press “Publish.”
Already running campaigns? Explore Breakthrough Sessions.
ZERO TO ADS BEGINNER COURSE + SUPPORT
The same course and support package, with a one-time payment or a two-payment plan.
Pay once and save $101 · or 2 monthly payments of $299 ($598 total)
Enroll — Pay $497 See monthly payment option1. Create your Kajabi account and start the course. Kajabi is the platform where your course and workbook are hosted. Once you finish setting up your account, you can start watching the first lessons and get familiar with the foundations.
2. I’ll contact you to arrange our first call. We’ll discuss your business, connect the lessons to your offer and plan your first campaign. We arrange this kickoff within 30 days of purchase.
3. Build your campaign with my support. Work through the lessons, create your ads and put the plan into practice. Use your email check-ins for questions and feedback as you go.
4. Meet with me for your feedback call. We review your campaign, any results available and what to improve next. If you have not launched yet, we work through your preparation.
Both 45-minute calls take place within the 30-calendar-day support window from kickoff. Course access continues while Zero to Ads operates, with 12 months of updates. Personal support ends after its window. The payment plan is two monthly payments of $299 ($598 total), not a subscription.
BEFORE YOU JOIN
Yes. We start with the foundations and work through Ads Manager step by step, even if you have only boosted posts or have no marketing experience. Bring a product or service people already buy and a working way for customers to purchase or inquire.
The course covers ecommerce, lead generation and app advertising. If you sell products or services, you’ll learn how to choose the campaign goal, creative and measurements that fit your business. On our first call, we connect the lessons to your own offer and customers.
As a starting point, plan for 3–6 hours a week during your first month to watch lessons and put them into practice. The lessons are recorded, so you can learn at your own pace and replay anything you need. Book both private calls within your 30-day support window.
Your advertising budget is separate from the course fee. A small first test can start around $5–$10 a day, but the right budget depends on your product, campaign goal and customer acquisition cost. We plan your first test together at kickoff. Smaller budgets usually need more time to collect useful data.
No. You’ll learn to develop your own ad ideas, write copy and create visuals using simple tools. The workbook gives you examples, exercises and 12 script frameworks to get started. You create the assets; I can give you feedback through your email check-ins.
You get 2 private 45-minute calls. At kickoff, we connect the course to your business and plan your first campaign. At review, we look at what you’ve built, any results available and what to improve next. If you haven’t launched yet, we work through your preparation and questions.
Yes. Your package includes 30 days of personal email support from kickoff, with 4 check-ins and up to 3 focused questions per check-in. Ask about a lesson, your ad ideas or a campaign decision. I aim to reply within 2 business days. Both private calls take place within that same support window.
Create your Kajabi account to access the course and workbook. You can start watching the first lessons straight away. I’ll contact you to arrange kickoff within 30 days of purchase, then you’ll build your campaign with email support before our feedback call.
You’ll learn to set up and manage your own campaigns, with me teaching, guiding and reviewing your work. This is a course with personal support; ongoing campaign management and creative production are not included.
Access to your purchased course edition continues while Zero to Ads operates, with 12 months of updates. You can return to the lessons and workbook after your 30-day personal support window ends.
YOUR NEXT STEP
Get the complete course, workbook and personal support to plan, launch and improve your own campaigns. Pay $497 once and save $101 compared with the payment plan.
Join the Course + Personal Support
Still deciding? Ask Victoria a question · Student login
Get started today before this once in a lifetime opportunity expires.
